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Monitoring customer sentiment can help your business identify when customers are unhappy or dissatisfied. Get ahead of the curve and reduce the risk of your customer leaving for a competitor.

Surveys can also be used to gather information about customers’ experiences with competitors. This can provide valuable insights into areas where your business may need to improve in order to remain competitive.

Improved customer satisfaction and loyalty can lead to increased revenue, as customers are more likely to make repeat purchases and refer others to your business.